Hubert Burda Media

Omega Goes Big for #SpeedyTuesday

Luxury watchmaker Omega’s latest timepiece comes with a caveat 

Fans of the Fratello Watches blog and Omega were in for a surprise last Tuesday, January 10, when the luxury watchmaker introduced a brand-new, limited edition timepiece – not with a press release, but rather on its Instagram account.

In a first for the market, the Omega Speedmaster Speedy Tuesday owes its invention to social media. For five years, fans of the brand have posted tributes on Instagram using the hashtag #SpeedyTuesday, a viral sensation started by Fratello’s founder – and fellow Omega aficionado – Robert-Jan Broer. To return the favour, Omega created this new spin on the Speedmaster for its followers.

Limited to 2,012 pieces, and for now only available for purchase on Omega’s Instagram account and website, the Speedy Tuesday features popular design elements from various Speedmaster models over the years. 

A nod to the original Speedmaster Alaska III, which was created for NASA, the Speedy Tuesday’s stainless steel case has a brushed-matt finish and the radial subdials have enlarged numerals. Both features make the watch easy-to-read in any environment (even, perhaps, in outer space).

The timepiece also boasts the virtually the same movement that powered the watches astronauts wore on the moon, the hand-wound calibre 1861.

The classic reverse panda dial – luminescent white chronograph counters set against a black dial – is a throwback to 1966, the first time this style was used.

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