Hubert Burda Media

Bangkok’s Luxury Property Boom

Dive into the residential and hospitality developments that are piercing Bangkok’s ever-changing skyline.

Excerpted from Prestige January 2016’s “Bangkok Boom” article.

Experts say the growth in demand of Bangkok’s super-luxury residence segment has for the first time outpaced the mass market in 2015. There has been a shift in buying habits: buyers are slowly but surely abandoning luxury standalone homes in favour of super-luxury condominiums and residences. They are also becoming increasingly sophisticated in their expectations of quality, lifestyle and service at their homes – qualities that oftentimes can be executed and maintained only by world-class hotel operators.

Here’s the skinny.

Magnolias Ratchadamri Boulevard incorporating Waldorf Astoria Bangkok

Magnolias Ratchadamri Boulevard incorporating Waldorf Astoria Bangkok

Magnolias Ratchadamri Boulevard

by Magnolia Finest Corporation Limited
  • 316 residences, from 1-bedroom to duplex penthouse units up to 360 square-metres
  • Bulthaup kitchens, Franke sinks, Dornbracht bathrooms, Hansgrohe fittings, Kasch bathtubs
  • Private residents’ club; valet, concierge, and welcome desk service
  • Library, jogging track, and 70-metre swimming pool


The façade of Magnolias Ratchadamri Boulevard features two layers of a three-dimensional architectural ‘petal’ that spirals along the tower’s full height, symbolising a magnolia flower springing up from the ground. Symbolically, the intertwining of the petal’s curved line represents a constant connection with city dwellers, as well as the city itself.

“The design of Magnolias Ratchadamri Boulevard deconstructs the typical tower-and-podium typology to render not a tower, but instead an elliptical skyscraper that balances the lyrical nature of a petal with tectonics as it moves vertically between ground and sky. The tower meets the sky as an open flower, gaining energy from the sun with a roof of photovoltaic panels for penthouse residents’ hot water usage,” says Surawat Hant, Magnolias Ratchadamri Boulevard design director.

A computer rendering of the finished Hyatt Bangkok

A computer rendering of the finished Hyatt Bangkok

Park Hyatt Bangkok

by Park Hyatt & Central Group

(Scheduled for launch in mid-2016)

  • 24 floors on top of Central Embassy
  • 222 rooms (including 30 premier suites)
  • Designed by Yabu Pushelberg (of Park Hyatt New York and Four Seasons Toronto)
  • Outdoor terraces with gardens

“This being their flagship mall, Central Group wanted a very high-end hotel to complement the image of what they wanted to do with Central Embassy,” says Michael Golden, general manager of the hotel. “Park Hyatt is a relatively new brand, and therefore more modern than other luxury five-star hotels, and the design here reflects that. Also, our owners, the Pritzker family out of Chicago, are very big on architecture, so anything that looks quite prominent, they like to be involved with – so it was a good match.”

“All hotels claim to be residential, but at this hotel all the public spaces are intimate and homey, rather than big, open spaces, with a different atmosphere in different corners, so you can always find something depending on what kind of mood you are in,” says Golden.

An interior perspective of The Lofts Asoke

An interior perspective of The Lofts Asoke

The Lofts Asoke

by Raimon Land

Scheduled for completion in 2018

  • 211 units, with maximum 7 units per floor; 1-3 bedrooms
  • 45 storeys (most with clear views of the downtown skyline)
  • Sky Garden with 25-metre swimming pool
  • Multi-purpose resident lounge with organised activities

“The Lofts Asoke interior concept is raw, bold and functional, with soaring ceilings and a sense of space to match the modern Bangkok lifestyle, inspired by the famous warehouse lofts of Soho or Tribeca,” says Calvin Sim, founding partner and director of Eco-id, which oversees the project.

The distinctive warehouse-style façade is enveloped in landscaped gardens by Belt Collins, and the development boasts, perhaps unsurprisingly, high ceilings throughout.

Raimon Land has recognised the uptick in demand for larger sized units with higher ceilings, and as a result the 184 single level units sport 3.2-metre ceilings in primary spaces, while the duplexes on higher levels have ceilings reaching nearly six metres in height. Customisation options for the units have been another key consideration for the project, and residents are able to choose from three distinct interior design themes – raw, bold or functional – each with their private balconies, floor-to-ceiling windows and well-equipped kitchens.


Exterior view of MahaNakhon

Exterior view of MahaNakhon

The Ritz-Carlton Residences at MahaNakhon

by Pace Development

Scheduled for completion in 2016 

  • 314 metres high – currently the Kingdom’s tallest building
  • Unit sizes from 125-844 square-metres; 2-5 bedrooms
  • The Ritz-Carlton butler service for all residents
  • The CUBE is next door, with six floors of curated dining experiences, e.g. L’Atelier de Joël Robuchon and Vogue Lounge

This development was designed by renowned German architect Ole Scheeren, a man who is no stranger to creating iconic landmarks, having designed not only the CCTV Headquarters and the Beijing Television Cultural Centre, but also one of Singapore’s most ambitious residential projects, The Interlace.

Shaped like a square prism, MahaNakhon Tower features an unconventional architectural form of a three-dimensional spiral framed by cubical surfaces encircling the full height of the tower, providing the luxury apartments with a zone for projecting glass skyboxes, terraces and combined indoor/outdoor spaces. Glass walls lining the building are split both horizontally and vertically, creating a “pixelated” exterior that demanded complex engineering and design solutions to ensure structural integrity.

The project itself is split in three sectors – 60 percent is allocated to residential areas (The Ritz-Carlton Residences), and the remaining 40 percent divided equally between hospitality and retail. Floors 1-20 of MahaNakhon Tower are occupied by Bangkok Edition Hotel, a 159-key boutique hotel operated by The Ritz-Carlton Hotel Company. 

Chao Phraya Estate

Chao Phraya Estate

Chao Phraya Estate’s Four Seasons Private Residences at Chao Phraya River

by Country Group Development & Four Seasons Hotels and Resorts

Scheduled for completion in 2018

  • 350-metre waterfront promenade
  • Residences are from 115-1,050 square-metres (2 bedrooms to penthouse)
  • Triplex rooftop Four Seasons Club (with private cigar & screening rooms; infinity pool)
  • All 355 residences are corner units giving unobstructed panoramic views

“The Chao Phraya stands poised on the cusp of a renaissance as resurgence in development takes place. The River of Kings is reclaiming its rightful place as the most prestigious and valued place to live and work and the most desirable real estate in the city,” says Kwanrudee Maneewongwatthana, executive director, Marketing and Communications.

Strategically positioned at the centre of the Chao Phraya Estate, the overall design for Four Seasons Private Residences at Chao Phraya River is a collaboration between renowned architecture and design consultancy Hamiltons International and interior design firm BAMO.

“Branded residences are able to offer owners outstanding lifestyle components that far exceed the standard luxury product. Brands such as Four Seasons are also very selective of their developments; therefore each project must significantly be the best-in-class offerings in each destination; to create the rarest of assets that commands a market premium,” says Maneewongwatthana.

Courtesy of Canapaya

Courtesy of Canapaya

Canapaya Riverfront

by Canapaya Property

Scheduled for completion in 2017

  • Views of the Chao Phraya River
  • 224 units from 45-500 square-metres (1-bedroom to duplex/penthouse units)
  • B&B sanitary specs, 3-metre ceilings
  • 57-storey residences tower, four-storey retail zone, marina, and hotel

Top-notch design specifications are a hallmark of the four-billion-baht, mixed-use Canapaya Riverfront. It was designed by renowned architects Palmer & Turner, with landscaping by Green Architects and PIA Interior responsible for interior design.

Billion “Bill” P. Lai, CEO of Canapaya Property, says the project will offer something entirely new for Bangkok. “You will look out onto the yachts and boats in the marina, expansive views of the river to all sides, from every room. It will be a relaxed, luxury lifestyle complemented by boutique shops, an interesting mix of restaurants, extensive leisure and entertainment facilities.

Mandarin Oriental Residences

Mandarin Oriental Residences

The Residences at Mandarin Oriental, Bangkok

by IconSiam Superlux Residence

Scheduled for completion in 2018

  • 146 freehold residences with private lift entry, from 130-710 square metres (suites to duplex penthouses)
  • 52 storeys
  • Unobstructed views of the river and gardens nearby

Yet another glitzy contender in the super-luxury riverside home category is the region’s first Mandarin Oriental-branded residences. Nestled on a river bank diagonally across the Chao Phraya River from the historic Mandarin Oriental Hotel (which just celebrated its 140th year), the The Residences at Mandarin Oriental, Bangkok is part of a 50-billion Baht, 50-rai real estate project called IconSiam that will also transform the riverside with shopping, cultural and hospitality attractions.

Thippaporn Chearavanont Ahriyavraromp, a director of IconSiam Superlux Residence Corporation Ltd, told media late last year, “No expense is being spared. We are investing [8.9 billion Baht] and spending over 30 percent more per saleable square-metre than the best of any residential offering in the city.”

Indeed, a boggling range of facilities spans four floors and 3,000 square metres, including a sky lounge, library, meeting rooms, and secluded dining spaces. A residents’ clubhouse offers an outdoor infinity lap-pool as well as a more family-friendly children’s pool. The fitness centre is equipped with a golf simulator, games and media rooms.

The project was opened for bookings to great fanfare late last year simultaneously in Bangkok, Hong Kong and Singapore.

Suggested Articles