Hubert Burda Media

Loewe spring/summer 2017 collection

Raw and real, Jonathan Anderson’s collection for the Spanish house continues to compel

Jonathan Anderson has never hidden his love for arts and crafts, and this season the creative director of Loewe offered a collection whose earthy tones, organic fabrics, frayed edges and fringes celebrated the workmanship that always characterises his creations at the Spanish house.

While the silhouette was a continuation of last season’s grown-up and chic line-up, this time the clothes had a rawness to them that will certainly appeal to a younger audience. The show was accompanied by an anxiety-inducing video by artist Magali Reus, depicting two young hunks swimming in the ocean and carrying barrels onto the shore. It was a welcome, if unnecessary, distraction that provided little context to the clothes but speaks to Anderson’s cerebral approach to design.