Hubert Burda Media

A Drop of History

To celebrate its 300th anniversary, Martell brings a little bit of France to Hong Kong International Airport.


To celebrate its 300th anniversary, Martell brings a little bit of France to Hong Kong International Airport

Every day travellers pass through Hong Kong International Airport on their way to all sorts of far-flung destinations. For a limited period this month, they can also virtually visit one of the world’s most beautiful and serene regions without leaving the airport, and sample that region's most famous product – respectively, the vineyards surrounding the town of Cognac in western France, and the fine Martell cognac that's made there.

A special exhibition space at the airport celebrates the 300th anniversary of the storied cognac house, and the Martell Cordon Bleu Exclusive Limited Edition that was created by cellar master Benoît Fil to mark it. An array of vintage images from Martell's rich archive gives a glimpse into those three centuries of history, while the exhibition also transports visitors to Cognac, with a backdrop of a typical French living room overlooking the region's vineyards. Visitors who make a purchase can get a photo as a special gift, while all travellers have the chance to sample the gastronomic delight of Martell Cordon Bleu partnered with French foie gras.

In celebration of the house’s tricentenary, Cellar Master Benoît Fil has crafted a unique version of the legendary cognac Martell Cordon Bleu, originally created by Edouard Martell – the tenth descendant of the house’s founder – in 1912. Rested in oak barrels from a 300-year-old tree, the limited edition combines more than one hundred eaux-de-vie from the four most prestigious regions in Cognac: Petite Champagne, Grand Champagne, Fins Bois and Borderies.

The result is a delicate, fruity, elegant, complex cognac with a golden copper on the nose and a dazzling range of flavours including plum, apple, coffee, mocha, roasted almonds, vetiver, candied orange, cinnamon, honey and beeswax.

To make the journey more memorable and rewarding, visiting guests who register at will be entitled to the Martell VIP Pass. Privileges with the Martell VIP Pass include a tasting of the exclusive Martell Chanteloup Perspective and a complimentary exclusive gift from Martell. Visit the website to register or learn more.
Visit the Martell 300 pop-up exhibition space at Hong Kong International Airport, North-side Departure East Hall of Terminal 1 before November 10, 2015
+Prestige Hong Kong