As Creative Technology's founder, chairman and chief executive, Sim led the group's $50 million deal earlier last year to license out GPU chip technology and sell some of its engineering resources to Intel. The move will allow Creative to streamline its business while bolstering its financial position — Creative Technologies is expected to report an operating profit for the three months to December 2012, ending three years of losses for the company, which was founded in 1981. The deal with Intel also underscores Creative's efforts to focus on its core strengths — audio products based on its pioneering work in sound cards and the HanZpad tablet. The agreement follows an earlier one between the two companies to create the Creative Interactive Gesture Camera, an advanced motion-sensing camera that can pick up human motion for interaction with games.