Co-founder and CEO
John Chuang helms one of the world's largest manufacturers and suppliers of cocoa ingredients and branded confectionery products. In 2013, he ranked 22nd on Forbes' list of Singapore's 50 Richest, with a net-worth of US$965 million. Chuang has more than 30 years of experience in the chocolate, confectionery and cocoa industries under his belt and is heavily involved in coordinating the actions and activities that deliver the company's growth. Mid-2013, Petra inked a landmark deal to sell its loss-making cocoa ingredients division to Swiss bulk chocolate producer Barry Callebaut for $860 million. This leaves it free to focus on growing its more profitable branded products division, with an eye on the vibrant economies and fast-growing middle-income classes of Asia. In addition to growing its core categories, Petra also plans to expand into new categories and explore possible M&A and strategic alliances to enter new markets and build positions and capabilities in attractive categories.