Choon Phong Goh



In January 2013, Singapore Airlines' CEO Goh Choon Phong declared that the carrier needed to find "new ways to conduct business in the current challenging operating environment" and "venture outside its comfort zone". One of the youngest CEOs of a major Singapore company, Goh said then that Singapore's national carrier would spend $11.6 billion over five years on new planes and to improve its cabins. This was, apparently, just the tip of the iceberg. With a cash pile of US$4.5 billion — the largest among Asian airlines — SIA went on to make a number of bold moves during the year. Most recently, it has made a third attempt to enter the Indian market, teaming up with the Tata Group in a $100 million bid to set up a New Delhi-based full-service carrier. Earlier in the year, it lifted its stake in Virgin Australia Holdings to 19.9 percent, ensuring access to the important Australian market. Low-cost long-haul subsidiary Scoot, meanwhile, has entered the underserved Taipei market, and announced its intention to fly to Perth from December. Singapore Airlines once again took the title of Best Airline in the world at the Business Traveller Asia-Pacific Travel Awards 2013.


Singapore Airlines