Charina Widjaja

Charina Widjaja

Co-Founder, DFW Creative, 29

In 2012, the world was introduced to the first fully digital, live-streamed fashion event that allowed viewers to make instant purchases off the runway: Digital Fashion Week. Brought forth by creative agency DFW Creative, the affair was borne out of co-founder Charina Widjaja’s desire to showcase outstanding local designers at an international yet easily accessible level. “The digital platform enables us to transcend geographical boundaries,” explains Widjaja. “It also allows our designers and sponsors to enjoy increased exposure to consumers from all over the world.” The 29-year-old handles DFW Creative’s business development affairs and is looking to export the event overseas. When not scoping out the local fashion scene for up-and-comers to feature at her annual extravaganza, the businesswoman makes time to volunteer at orphanages and is currently looking to partner a charity organisation for a fringe event at this year’s fashion affair.