Orand left his career in multinational companies such as KPMG Consulting and Diageo Moet Hennessy to help his sister expand her lucrative business distributing luxury fashion brands. He stepped in as Vice President of PP Group in 2005. With his strategic talents, the company expanded from its first brand, Emilio Pucci, to now include other upscale brands such as Celine, Givenchy, Loewe, Longchamp, Roger Vivier, and Tory Burch. Orand’s style input has also been essential to the business. Orand places a high importance on work-life balance, spending most of his free time with his family or travelling in search of new experiences.