A subsidiary of Swarovski AG, a group comprised of Swarovski Kristall and Tyrolit, the brand best known simply as Swarovski has been a forerunner in the fields of crystal cutting, jewellery and accessories since it was established in 1895. Swarovski’s early success – Marilyn Monroe frequently wore Swarovski crystals in her films and public appearances – set a foundation for a more diversified portfolio in the future, and the Austrian brand has since become a respected purveyor of gemstones, watches, lighting and figurines, among other products.