Hubert Burda Media

Farfetch Launches i.am+ EPs by will.i.am

will.i.am extends his technology empire by launching the EPs, the first headphones from his tech brand i.am+

"Living in a society where the Internet is incorporated into our daily lives, you’ve got to go quick and speed up," hip-hop star and tech entrepreneur will.i.am insisted after a recent talk on hologram technology and the importance of global connectivity.

EPs by i.am+

Will.i.am has certainly "gone quick" with i.am+, the technology company he founded in 2013. The brand is already behind foto.sosho, an iPhone camera accessory with interchangeable lenses, and the Dial, a smartwatch with a built-in phone.

Now, i.am+ has unveiled EPs, its own unique take on premium Bluetooth wireless headphones. The round shape of EPs takes inspiration from vinyl records and is optimised for style – the metallic discs can be snapped together and worn as a jewellery around the neck. Combining its Bluetooth 4.0 + EDR and aptX enhanced music listening,  the battery-powered in-ear headphones also come in a bespoke limited collector’s edition box set. With its superior sound and deep bass, the EPs is a hybrid between technology and fashion. As befits such a stylish gadget, EPs are being sold on online fashion emporium Farfetch, as well as in select boutiques.