Hubert Burda Media

Sirivannavari's Style Evolution

Prestige explores the history of HRH Princess Sirivannavari Nariratana’s eponymous brand.

Sirivannavari's Style Evolution

Always stylish and on the pulse of the fashion world, the SIRIVANNAVARI brand has played with silhouettes, textures, cultures and historic references. From Her Royal Highness’s debut collection, sponsored by the Haute Couture Maison Balmain to this year’s Spring/Summer, we take a look at how the brand’s designs in select collections have evolved through the years.

Spring/Summer 2008

Inspired by Her Majesty Queen Sirikit, who was often seen sporting Pierre Balmain creations, HRH Princess Sirivannavari’s debut collection was the manifestation of the blend of two worlds: traditional Siamese dress and Western couture. Entitled “Presence of the Past”, it was sponsored by the House of Balmain and was shown to open the fashion week at Opera Garnier.

Structure and its seeming opposite, draping, were artfully combined: one outfit’s exaggerated shoulders played off the draped neckline of another. Ornately embroidered fabrics contrasted with edgier cuts and silhouettes.

Bangkok’s Thailand Cultural and Design Centre later also showcased “Presence of the Past”, alongside the Princess’s sketches, drawings and oil paintings, favourite films, books, and more, allowing the public a rare peek inside her creative world.

The collection was a definitive moment that put SIRIVANNAVARI on fashionistas’ radar. It also marked the first time a Southeast Asian designer showed at Paris Fashion Week. 

Spring/Summer 2009

Showing again at Paris Fashion Week, this time independently, the “ethnic rock” theme of SIRIVANNAVARI’s Spring/Summer 2009 collection drew from everything from the edgy Guns & Roses to Thai ethnic minority designs. Models strutted down a runway at Intercontinental Paris-Le Grand Hotel donning outfits perfect to rock out to – swaying fringes, graphic zippers, slashed details, leather and studs adorned the pieces. While black naturally played an important role in the colour scheme, the collection nonetheless also brought in bright pinks, electric purples and serene blues that softened the otherwise edgy look. Cropped jackets and relatively softer shoulders prevailed this time around, changing up the SIRIVANNAVARI silhouette.

Cruise Collection 2010

Chic and elegant, yet playful and fun, “The World is Not Enough” was the aptly titled Cruise Collection with its strong silhouettes and Bohemian, gypset theme.

NOTE: The period between 2010-13 saw HRH Princess Sirivannavari pursuing her studies in Paris (fashion and art), as well as taking horse-riding classes.

Spring/Summer 2014

The Spring/Summer 2014 collection debuted in front of the SIRIVANNAVARI boutique in Siam Paragon to a crowd of society notables. Graphic prints, metallic finishes, and high waists dominated the catwalk. Leather trim and panelling continued the rocker theme, whilst peplum-style details on jackets and dresses, strong rather than frilly, accentuated the waist and hips. The collection indulged in deep purples and burgundies, touches of neon hues, and the patterned designs of a futuristic textile; a smattering of looks were even monotone black-and-white, but looked lively rather than spartan. Bold yet wearable, the collection evoked a futuristic aesthetic.

Spring/Summer 2015

HRH Princess Sirivannavari drew from multiple historic sources for inspiration: the Napoleonic uniform, Neo-classical and Roman era symbols and motifs, and even Dadaist prints. With 40 looks total, every detail was meaningful: rounded shoulders mimicked vintage French jackets, for instance, and embroidery patterns of leopards and stars also held great significance. Ruffled sleeves, lace, and gilded details echoed the Neo-classical era with a twist. Angular, heavy pleats on skirts added volume and dimension.

Couture 2015

The brand’s first couture collection was shown on August 14 at an exclusive event at Parusakawan Palace, part of a Tourism Authority of Thailand project to showcase Thai silk (along with four other top local and international designers), and organised to celebrate Her Majesty Queen Sirikit’s birthday celebration. Her Royal Highness has graciously shared the sketches of her designs with Prestige in the gallery.

We also sat down to an interview with Her Royal Highness, published in Prestige Thailand's September 2015 Anniversary issue.
Watch our behind-the-scenes video of Her Royal Highness's photoshoot with Prestige Thailand.