Hubert Burda Media

PINK REVOLUTION

The Hong Kong Cancer Fund's Pink Revolution is in its 11th year of raising funds for breast cancer research

PINK REVOLUTION

Now in its 11th year, the Hong Kong Cancer Fund’s Pink Revolution is an annual campaign that raises awareness of and funds for breast cancer, with Shanghai Tang’s Pacific Place store hosting a party for the charity on October 8. The event theme – a pink party – saw supporters and socialites dressed in the colour, while guests enjoyed pink canapés, cocktails and a photo booth. Cancer Fund founder Sally Lo and Shanghai Tang’s CEO Raphael Le Masne de Chermont announced that 10 percent of the evening’s in-store takings were to be donated to the Pink Revolution cause, while a Friendship Knot bracelet was introduced as an adjunct to the campaign.