Party with Hardwell, Tiesto and Dash Berlin this weekend at Ultra Singapore, part of the greater Ultra Worldwide family and reputed as South-East Asia’s only full-fledged music festival. Taking place against the skyline of Marina Bay Sands for the second year running, this is the first time that Hublot has joined the festivities as the festival’s first official timekeeper.
“As the exclusive partner of Hublot over the last 38 years in South East Asia, this audacious step to collaborate with an international music festival of such a scale is a strategy that both Hublot and The Hour Glass fully support. Ultra remains one of the most digitally progressive music festivals, celebrating social media milestones with a dedicated fan base,” says Michael Tay, group managing director of The Hour Glass, Hublot’s exclusive retailer. The list of artists appearing at the two day festival include internationally renowned names like Hardwell, Tiesto, Dash Berlin, Don Diablo, Martin Solveig, Nicky Romero, Pendulum, Sasha & John Digweed, Showtek, Steve Angello and Steve Aioki.
Hublot’s relationship with the world of music is not new – over the last few years, it has forged alliances with musical talents such Lang Lang and Depeche Mode. It recently unveiled a limited edition watch to celebrate the Depeche Mode’s new album Spirit and their upcoming Global Spirit Tour. Partnering with Ultra, a music festival of such a scale, will be a first: “Keeping in mind Hublot’s watchmaking philosophy premised upon the Art of Fusion, Hublot is bringing timekeeping, an industry known to be largely traditionalist into a new era and to a new audience,” explains Tay.