Hubert Burda Media

Jaeger-LeCoultre’s new Master Memovox Boutique Edition

Jaeger-LeCoultre’s most iconic alarm watch, the Master Memovox, turns 60 this year

Celebrated as the king of alarm watches, Jaeger-LeCoultre’s Memovox watch first made its appearance in 1950. Originally conceived to help businessmen keep their appointments in check, it was later offered to sportsmen and adventurers as a necessary tool in their time sensitive quests. With its dynamic slogan “Memovox, pour l’homme d’action (Memovox, for the man of action), it successfully appealed to the active man who sought comfort in its pleasant cadence.

In 1956, Jaeger-LeCoultre replaced the Memovox’s manually wound movements with a self-winding movement, the Calibre 815, thereby creating the world’s first automatic watch equipped with an alarm function. Today, some 60 years later, the brand pays tribute to this significant milestone by launching the Master Memovox Boutique Edition, a contemporary interpretation of an enduring Memovox design from the 1970s, the Memovox Snowdrop.

Offered in a 40-mm stainless steel case and featuring a striking blue dial, the design remains faithful to the original Memovox Snowdrop. The watch features two crowns: The bottom crown is used for both winding and setting the time, while the top crown is reserved for setting the alarm and the date. A grey-blue railway track minute circle frames the dial while baton hands with a luminescent coating chart the passage of time around an inner white railway minute circle. The little triangle, a hallmark of the alarm function, is ensconced within the inner sunray finished disc.

Certified with the Jaeger-LeCoultre “1000 Hours Control” seal of excellence, the watch is offered with a calfskin-lined Trieste strap, a deep blue braided cotton with a light blue stitching.

The Master Memovox Boutique Edition is a 500-pieces only exclusive design that is available in Jaeger-LeCoultre boutiques from 3 November onwards.