Hubert Burda Media

Hublot races against time

Hublot’s latest pop-up store at Paragon coincides with the Singapore Grand Prix to bring more thrills for the supermachine addict.

As supercar fanatics and adrenaline junkies descend on the island for the 2014 Formula 1 Singapore Airlines Singapore Grand Prix, Hublot’s pop-up exhibition, entitled Hublot Nation, is a natural pit stop to satiate their need for speed and curiosity for technology.
Held from September 16-22, Hublot, the official timekeeper for Ferrari and a pioneering leader in innovative watchmaking, has transformed the exhibition space at Paragon Shopping Mall’s Atrium 2 into an expression of Mathias Buttet’s vision of Hublot’s famed tagline, “Art of Fusion”. Buttet is the director of Hublot’s research and development unit, and the talented man responsible for many of the brand’s famous timepieces, such as the Antikythera and Manufacture Piece MP-05 LaFerrari.
Along with the displays of some of the latest and most exquisite timepieces, other accessories such as carbon fibre cufflinks, writing instruments and imposing wall clocks are also proudly exhibited. Indeed, while Hublot Nation appeals to all watch collectors and tech enthusiasts, it is the ultimate destination for Hublot fans.
Some of the highlights in the pop-up store include the Classic Fusion Tourbillon Firmament, the Classic Fusion Tourbillon Skull and the Classic Fusion Forbidden X. The first debuts a dial made of osmium crystal — one of the world’s rarest and most prized metals, while the second is another rare piece made of ceramised aluminium and available in just 50 pieces worldwide. The last example is where Hublot takes its reputation as the master of fusion a leap further: The Classic Fusion Forbidden X that is made in collaboration with the prestigious Fuente Cigars has a dial made of genuine tobacco leaf and is available in only 150 limited pieces.
Prepare to be mesmerised by not only the store but especially, by the Hublot timepieces that were brought down for true fans in Singapore to marvel at.
Hublot Nation is at Paragon Shopping Mall Atrium 2