Hubert Burda Media

Franck Muller opens Wisma Atria store

The Master of Complications settles into its new home along Orchard Road.

Remember trying (and failing) to find Franck Muller’s boutique located at the far corner of ION Orchard’s first floor? Those days are over. The Swiss watchmaker now has new and highly visible digs at Isetan, Wisma Atria. Spanning nearly 2,400sq-ft, the brand’s shop front faces the busy streets of Orchard Road, so there’s no way you’ll miss it this time.

Nicknamed the House of Franck Muller, the store’s interior is modelled after that of a home and features spaces designed to evoke the sense of specific rooms — this includes a living area, a library and a drawing room. The manufacture’s exquisite timepieces are also showcased prominently in display cases that line the walls of the “rooms”. To better attend to its clients, Franck Muller has also created a dedicated watchmaker’s corner in the boutique, which will be manned by a professional at all times.

Though the store will only be officially unveiled in July — with a huge party that will see some big-name Asian celebrities in attendance (though not confirmed yet, a little bird whispered the names of an actor and a famous songstress from Hong Kong in our ears) — its doors are already open to the public.

Weekend shopping, anyone?

Franck Muller is open daily from 11am to 8:30pm

#02-01, Isetan, Wisma Atria
435 Orchard Road
Tel: 6734 8655