Hubert Burda Media

NOVEMBER 2015

You haven't really made it until you've got a postage stamp with your likeness upon it. So I guess Siwon Choi, the K-Pop star and actor who covers this month's issue, has made it, in China at least, where the stamp was produced.
K-Pop&

NOVEMBER 2015

You haven't really made it until you've got a postage stamp with your likeness upon it. So I guess Siwon Choi, the K-Pop star and actor who covers this month's issue, has made it, in China at least, where the stamp was produced.
K-Pop's pan-Asian appeal has been increasing by the day, and in our cover story, Choi proves he's as prepared as he is pretty. When he realised the difference between local and global success might come down to language skills, he honed both his English and Chinese. His work ethic is admirable, his good looks undeniable – and he still lives with his parents, too. In the short term, his goal is to break out from his boy band Super Junior and explore a solo career, but beyond that, he hopes to be the first Korean star of global renown, in the same vein as Jet Li or Chow Yun Fat. That story begins on page 148.
Choi is is surprisingly thankful for the fans that mob him on a daily basis – “A lot of people would love to get this attention,” he reasons – but that might change when he reaches David Beckham's level of celebrity.
The very famous retired British footballer divulges his aims for a more mundane lifestyle, taking his kids to school and the park – but that doesn't change the fact that he's often seen in his briefs on giant billboards the world over. Our experience seeing him in the flesh, so to speak, is documented on page 156.
More bizarre visions of celebrity appear in our interview with Daniel Arsham, which starts on page 172, who solicited the likes of James Franco and Juliette Binoche to perform in projects relating to the mythology surrounding archaeology. His use of famed folk is incidental, rather than sensational, but it certainly hasn't hurt the artist's reputation, helping him earn some 200,000 Instagram followers. It's no postage stamp, but it's no small feat either for an artist in the 21st century.
We may have a taste for juicy celebrity yarns at Prestige, but so too do we appreciate the finer things, whether it's the subversive elegance of a Gaia Repossi piece, the Rolls-Royce Wraith or a soaring new project by designers Neri & Hu. You'll find all that, and more, within these pages.
We hope it gets your stamp of approval.


CHRISTINA KO

Editorial Director

Magazine edition: 201511

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