Hubert Burda Media

Olivia Palermo stars in Piaget Possession campaign

The Maison collaborates with the American socialite for its latest creations.

Olivia Palermo stars in Piaget Possession campaign

Jewellery house Piaget collaborates with international style icon Olivia Palermo on its Possession collection for a second year. Starring in the campaign video for the collection, Palermo reveals how she lives her life by the motto of the Maison’s iconic rotating ring design: “Turn and the world is yours”.

The dynamic colour scenes of the campaign signify different aspects of her life as an entrepreneur, influencer and wife, embodied within emotions that the energy of the collection set in motion. The campaign’s new film sees Palermo traversing through six scenes — her husband, photographer Johannes Huebl, appears in two — flooded with intense hues that match the colours of the new Possession jewellery and convey spontaneity, positive energy, boldness, playfulness, radiance, style, charm and romance.


The latest addition to the 25-year-old collection, this 19-piece range comprises chain bracelets, open bangles, rings and necklaces mostly in 18k pink gold, set with black onyx, lapis lazuli, carnelian, turquoise, malachite or diamonds. Key jewels include gold ring in 18k pink gold set with 74 brilliant-cut diamonds, the necklace in 18k pink gold with two black onyx cabochons of approximately 15.72ct, and the 18k pink gold open bangle set with 30 brilliant cut diamonds with a turquoise cabochon on each end. Palermo is adorned in the vibrant pieces as she skips, dances and twirls through the film’s changing vignettes, which showcase the facets of her personality, work and life.


As a model, creative director and entrepreneur, Palermo weaves her life into a multi-faceted tapestry of achievements and adventures, represented by the hypnotic power of Possession’s latest range and the positivity and inspiration it embodies.