Hubert Burda Media

Lady Gaga Roughs Up Tiffany & Co.

The jeweller’s latest HardWear collection is designed for strong and fearless women.

Before the world could recover from Lady Gaga’s truly epic Super Bowl spectacle (which began by her leaping off the roof of the stadium), the superstar cut a poignant figure in a commercial for Tiffany & Co.’s long-running Legendary Style campaign (which previously featured the likes of Lupita Nyong’o and Elle Fanning) for its Tiffany HardWear collection.

“I grew up in New York City and I was born there, [and] you’re born knowing that Tiffany’s the best,” Lady Gaga drawls in the 60-second film. “I am a rebel but I wouldn’t say that me, transforming at 19 into the artiste I’ve became, was purely just because of rebellion. It was more of the sense of power that I felt.”


A style icon who is unapologetic in her own right, Lady Gaga is a fitting muse for Tiffany HardWear, which reflects the strength and spirit of the modern woman, and imbued with the buzz of the sleepless city. Inspired by a unisex bracelet the company introduced in 1971, the collection, which includes earrings, rings, necklaces and pendants, expresses confidence, beauty and substance.

Led by metal-intensive designs that feature chain links, padlocks and dainty wrecking balls, Tiffany HardWear channels industrial chic. Crafted from sterling silver and 18k yellow gold, the collection goes from the simple ball ring and symmetric triple drop earrings fitted with an innovative bolt backing, to a witty reinterpretation of the 1971 ball-and-chain bracelet (now with detachable lock and ball, for versatile styling).

Tiffany Hardwear Ball Dangle Ring in 18k Yellow Gold

A glittering highlight is the chain necklace in 18k yellow gold, engineered with a continuous line of graduated links, which are held together by a clasp that seamlessly disappears into this free-flowing piece of jewellery.

Tiffany Hardwear Wrap Necklace in 18k Yellow Gold

Infusing a subversive streak into this meeting between high fashion and street style, these exquisite creations from the Tiffany HardWear collection reflect deeply the heart and soul of modern women the world over. Indeed, it shines brightly through the concrete depths of New York City, with Lady Gaga at the edge of this glory.