Hubert Burda Media

Upping the Ante

Through its new Paragon boutique, Italian fashion line Anteprima offers a comprehensive shopping experience

It is a bright new beginning for Anteprima’s latest boutique, a charming concept store with immaculately refurbished interiors at Paragon. Set foot into the spacious unit, and one will notice that it was decorated with the label’s contemporary classic DNA in mind. Embodying tasteful simplicity, the boutique’s light-coloured walls are accented with gilded geometrical shelving and pine-coloured floors.
But it’s not all just about the store design, though. Anteprima’s sophisticated Autumn/Winter line-up this season is the cherry on top. The first seasonal launch at the boutique, the collection puts a spin on the modern classics, pairing smokey grey with contrasting bordeaux and forest, or trendy shapes accentuated with traditional materials.
Look out for coats in double cashmere and nappa leather, basic yet intricately-made ready-to-wear pieces, as well as handbags and vintage-inspired shoes to be featured within the space. But of course, an Anteprima store is only made whole with a dazzling display of its signature Wirebags. Placed by the entrance, the mélange of vibrantly coloured, handcrafted bags come in novel boxy shapes that are not only eye-catching but easily double up for work and play.
Anteprima, Level 2, Unit 02-39, Paragon.