Hubert Burda Media

Tang Yan Stars in Bally’s New Ad Campaign

The Swiss luxury house taps on the Chinese actress as its first Asia Pacific brand ambassador.

Tang Yan Stars in Bally’s New Ad Campaign

You may have seen American model Taylor Hill with up-and-comer Antoine Duvernois for its Autumn/Winter 2017 ad campaign. But this time, Bally has a special version for Asia Pacific.

With the appointment of Tang Yan as its Chinese spokesperson, it’s apt to enlist the 33-year-old, known as one of the A-list actresses in China with the clout to influence millenials, to front this edition shot in London. Her fresh-face appeal nails “the happy optimism of a youthful mind-set”, which the brand has defined as its cornerstone.

Looks like the 166-year-old Swiss label is on track with its expansion in China.