IMAGE: DAICI ANO
Click on the video and explore Dior’s new five-storey boutique right in the heart of Tokyo, which was conceived by not one, but two creative minds.
Evoking a water colour painting of white sails radiating at the corner of the new Ginza Six retail complex, the light-filled façade was designed by internationally-acclaimed Yoshio Taniguchi (you’ll know him as the architect behind the overhaul of Museum of Modern Art).
As expected, longtime collaborator Peter Marino takes the lead in the interiors, conjuring a contemporary atmosphere where white tones reign. Together with the seamless integration of modern furniture in matching hues, it creates the perfect canvas to showcase the Dior universe: leather goods, accessories, jewellery and timepieces situated at ground level, bags and shoes on the second floor, womenswear on the third while menswear holds court in the basement.
Highlights of the five storeys include the VIP salon on the third level, and up on the fourth, Dior Maison (homeware) and Café Dior by Pierre Hermé with desserts specially created by the acclaimed French pâtissier-chocolatier.
More details of how Dior celebrated the momentous store opening in Prestige June issue.