Hubert Burda Media


We introduce three lines from Net-A-Sporter, Net-A-Porter’s newly launched sportswear section, and the stories behind them.

Branding itself as “ballet-inspired fitness for every woman,” Ballet Beautiful is the brainchild of American professional ballerina Mary Helen Bowers. Originally created to polish her own form, Bowers has expanded it into a global media platform for any woman who aims to improve her posture and flexibility. To go with the series of training videos, the founder herself has also designed a lightweight, flexible, and flattering active wear line.
In a world where fitness, meditation, nutrition and even quantum physics are closely intertwined, Live The Process is a testament to the urban population’s pursuit for balance. The site offers succinct guides to wellness and holistic health from experts, and is home to a luxury sportswear boutique. Tastefully minimalistic, their gym essentials will have heads turning while you “live the process”.
Following the success of the Clean & Lean diet, self-proclaimed “clean and lean wellness warrior” James Duigan ­– personal trainer to the likes of Lara Stone and Rosie Huntington-Whiteley – has recently launched the gym and fitness powerhouse’s very own sportswear range. Marrying flattering cuts with high-tech fabrications, Bodyism has become a one-stop destination for those who are craving trendy statement workout gear.
+Prestige Hong Kong