Hubert Burda Media

Fendi, Refreshed

Along with this new limited edition Peekaboo, the Ngee Ann City store revamp is the latest in the Maison’s homage to Rome.

Just a little over a fortnight ago, Rome welcomed the Foglie di Pietra (“Leaves of Stone” in Italian) in Largo Goldoni, opposite the Palazzo Fendi in the heart of the city.

Consider the site-specific artwork by celebrated Italian sculptor Giuseppe Penone — the first contemporary artwork to be permanently installed at a public space in Rome — Fendi’s gift to the city that evolves without losing touch with its historical roots. This deep connection is aptly alluded in the Foglie di Pietra, one of Penone’s most complex artworks, comprising two bronze trees with interlaced branches carrying a hefty 11-ton marble block. The behind-the-scenes look into its creation phases is chronicled in the 150-page tome Giuseppe Penone: Matrice, which you’ll find on display at Fendi’s new-look flagship store re-opening here in Singapore. (Matrice is Penone’s first solo exhibition at Fendi’s headquarters at Palazzo della Civiltà Italiana that runs till July 2017.)

Likewise for the revitalised make-over of the Ngee Ann City boutique, the new concept expresses a grandiose atmosphere hailing from the Maison’s Roman roots, befitting of its luxury offerings in the noblest materials. In addition to an extensive range of women’s ready-to-wear, furs, handbags, shoes and accessories and a selection of men’s leather goods and accessories, the highlight of the store is its first private VIP room in Singapore. 

No wonder Fendi is excited — a limited edition Mini Peekaboo bag in velvet is created to celebrate the flagship’s reopening. Sporting the signature whipstitch detailing, this special piece flaunts a unique tapestry weaving technique featuring thousands of stitches and threads that manually cut by the artisans, who subsequently irons the design to enhance its colours and thicken its threads. Only five pieces of this Mini Peekaboo bag are available, which will make its debut in the Ngee Ann City store.

Click on the gallery to see the new façade and meet the new Peekaboos.