Come July 16, Net-A-Porter will launch its first foray with kidswear. The online luxury fashion destination has teamed up with Gucci for the collection, which will only be available for a six-week period. Titled ‘The Imaginative Photobooth’, the campaign is inspired by the Italian house’s vintage aesthetic and was shot in an antique photo booth.
In true Gucci style, the eclectic Gucci kidswear collection keeps it especially light-hearted and imaginative for its young wearers. Bright embroidered sweaters, pastel pink party dresses and T-shirts feature the house’s signature animal print and roaring tiger motifs, while the iconic logo makes its presence on smocks, babygros and monogram caps. The tot-targeted collection is available for babies and children under 12 years old.
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Its first kidswear collaboration spells big news for the e-tailer. “It’s our first foray into the category, and we’ve found the perfect partner in Gucci… this really marks the beginning of something special,” said Alison Loehnis, president of Net-A-Porter and Mr Porter. We’ll be waiting with bated breath for more kidswear offerings.
The exclusive Gucci kidswear collection launches on Net-A-Porter on July 16, 2018.