Hubert Burda Media

Three reasons for Lamborghini to celebrate

Friends and fans of Lamborghini in Singapore were treated to two unveilings that got their adrenaline pumping this week.

If you’re heading to Suntec City Mall, you should check out the new Lamborghini satellite showroom. Yes, you read that right. Lamborghini now has a showroom in the heart of the Singapore. But other than that, there are even more reasons to celebrate. Stephan Winkelmann, president and CEO of Automobili Lamborghini, gave us all the details at the unveiling.

Reason #1: New showroom in Singapore’s city centre

Officially opened by Winkelmann on November 12, the showroom was inspired by the success of Lamborghini Arriva, a three-week public showcase of its iconic models — including the Sesto Elemento and Reventón Roadster — at Orchard Road last year. Located at level one of Suntec City’s North Wing beside Balaclava, the 2,500-sq-ft space will house the brand’s supercars, as well as a much wider range of the latest ready-to-wear collections, accessories and collectibles from its lifestyle arm, Collezione Automobili Lamborghini.

“This [satellite showroom] here in the city centre will have the momentum of passers-by who will get better awareness of the brand,” Winkelmann said of Lamborghini’s second home. “It’s like a billboard in a way.” The brand’s main showroom is situated outside the city centre at Teban Gardens, alongside a number of other car dealerships.

Reason #2: The Hurácan Spyder is now available

It was only last September that the very well-received Hurácan coupe entered the Singapore market and it’s now joined by the Hurácan LP 610-4 Spyder which made its debut to much public fanfare (especially on social media). The Spyder combines the innovation, performance and appeal of the coupe but with what Winkelmann described as an added “emotional dimension”. Even then, the differences are mainly aesthetic — notably the new soft top — with the technical specifications of both the Spyder and the coupe largely remaining the same. “There are a lot of design elements that are different but it is the sister of the coupe. So all the things underneath the hood are the same. But it’s a car that combines performance and lifestyle,” said Winkelmann.

The last Spyder that Lamborghini launched was the Gallardo Spyder in 2009. “We had a good reception to the first one and we think this is going to exceed that,” Winkelmann said of the Hurácan Spyder. “I like the fact that it has a soft top. You’ll have two different cars — an open-top and a closed one.”

Reason #3: Lamborghini’s SUV launch is confirmed

Although this news wasn’t the focus of the event, Winkelmann has confirmed the worldwide release of its upcoming luxury SUV — Urus — which was unveiled at the 2012 Beijing auto show. Up till now, Lamborghini has typically been a two-model-only automaker, but with the Urus, it will now offer three. Slated for a 2018 launch, it is expected to be a game-changer for Lamborghini. The marque will even increase the size of its factory from 80,000sq-m to 150,000sq-m and will have an additional 500 employees stepping in to fulfill orders.

Unsurprisingly, the supercar brand has often been questioned about its plans to enter the SUV segment, but as Winkelmann reminded us, Lamborghini has not always been just a super sports car company. “In the past, we’ve done GTs, 2+2 cars and now the luxury SUV. Today, we think this is the most emotional segment with four doors. It’s a segment that’s growing equally [in all] continents and therefore, it was an easy pick,” he said.