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Lamborghini Relocates Showroom To Singapore’s Prime Auto Retail Belt

The House of the Raging Bull finally charges forth to find its sweet spot along the high street of Singapore’s auto-retail market.

In anticipation of a potential stampede triggered by the Italian sports-car maker’s first SUV, the Urus, Lamborghini Singapore has moved to a bigger space in Alexandra’s automotive belt, saying goodbye to its previous showroom at Suntec City.

Spanning more than 5700 sq ft, almost five times bigger than a five-room flat, it is the largest customer-centric complex built by Lamborghini Singapore to date. While the exteriors are instantly recognisable, with the brand’s iconic shield-shaped logo that glows at night, the space inside is discreet with a touch of modernistic elements. Polygons and sharp forms line the walls and ceilings while raw surfaces diffuse light and a muted paint scheme.

Lamborghini Singapore showroom

A clandestine customisation longue covers a range of exterior and interior finishes with “touch and feel” samples for clients to appraise, from the coloured appearance of carbon fibre to the soft materials of various leather types.

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Lamborghini Singapore showroom

During the showroom’s opening, distinguished guests were in attendance, including the Ambassador of Italy to Singapore, Raffaele Langella, as well as top management from Lamborghini including Chief Commercial Officer Federico Foschini; Chief Executive Officer of Asia Pacific Matteo Ortenzi; along with Lamborghini Singapore Managing Director Melvin Goh; and Lamborghini Singapore Executive Director Andy Goh.

Lamborghini Singapore showroom

Foschini said in a press release, “Lamborghini is a strong, highly acclaimed brand worldwide, and our new dealership environment is a very tangible demonstration of this. We are committed to building a solid dealer network that clearly communicates our brand to loyal and new clients in both the ways we look and the way we operate. Lamborghini and our dealer partners are investing in a bright future together.”

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Goh added, “”Endowed with the support of Lamborghini owners and enthusiasts, the new Singapore showroom simply reflects our confidence in Lamborghini’s business here, especially now with the expanded model lineup and increase in sales with the recent launch of the new ‘Super’ SUV [Urus].”

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