We’re not sure exactly when Morocco started blowing up on all our feeds, but one thing’s for sure, this North African country has quickly become a top destination to visit. Brands — whether fashion, beauty, or design — have also quickly jumped on the bandwagon, confirming that Morocco truly is having a moment.
Joining the pack is luxury fragrance house Memo Paris. Its Moroccan Leather Eau De Parfum takes inspiration from the blue city of Chefchaoun. The scent features leather accord, iris butter and vetiver fraction oil at its heart, bringing to mind the orange trees, the musky, spice-scented air and the aged leather goods from the tanneries.