Hubert Burda Media

Dyson’s New Gilded Supersonic Hairdryer Goes For Gold

The hairdryer that revolutionised beauty routines has been given the Midas touch.

25 years ago, James Dyson started a revolution in households with the bagless vacuum. Two years ago, he went on to change the world again — this time in the grooming sphere with the Dyson Supersonic hairdryer. Its lightweight design, and ability to dry hair in record time and at low temperatures, while leaving hair shiny and heat protected, turned the beauty world on its head. Today, the brand once again makes headlines with a gilded new iteration of its bestseller.

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The fancier finish of 23.75 kt gold is thanks to hand-gilding: An art form that dates back thousands of years. In an impressive show of craftsmanship, thin layers of gold leaf and foils of precious metals are carefully applied to the surface. While Dyson’s design engineers and model makers learned how to quicken the process with technology, they quickly found that each layer of 23.75 kt gold leaf must be meticulously applied by hand to form a smooth finish.

Like the original Dyson Supersonic hair dryer, this edition is powered by a tiny digital motor V9 that sits in the handle, instead of the head, making it one of the lightest in the market. The same motor makes it an astonishingly fast-drying tool — its 13-blade impeller propels 13 litres of air up to the amplifier every second. The motor’s location in the handle also frees up space in the tool’s head for Air Multiplier technology — the same one that powers the brand’s purifying airs and humidifiers — that creates a high-pressure and high-velocity jet of air for rapid drying and styling.

While they’re not gilded, the hairdryer comes with three magnetic attachments like the original model for styling while drying. The Dyson Supersonic 23.75 karat gold hair dryer will launch on 23 November 2018 on Dyson’s official website with online pre-orders beginning from 14 November 2018.

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