Pranitan Phornprapha

Executive Vice President

The third generation business scion of Siam Motors Group, “Pete” has nonetheless been involved in eco- and environmentally-friendly projects since his youth. Last year, he co-founded Wonderfruit Festival, where he linked sustainable living to gourmet food, indie music and environmental awareness.

The family man eschews some of the business world doctrine, believing instead in social enterprise. In December of 2015, Wonderfruit Festival returned to the fields at Siam Country Club in Pattaya, a much-anticipated event for the growing environmentally-conscious crowd in Thailand and abroad.


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