Hubert Burda Media

#tag, you’re IT

Fashion's digital revolution is arguably the sexiest news this decade, with Burberry leading the way with its arsenal of social media initiatives.

#tag, you’re IT

In this Prestige Singapore special with the luxury house, 10 society stylemeisters with a commanding Instagram presence tell us how the digital culture has changed their game.
 
 

Angie Chen
@angiefeimao
2,303 followers
 
“Social media has opened many doors for me, one of which was to score a job that I love in fashion. They hired me because they saw my style and how passionate I am about the art form. With it, I also believe that everyone has access to fashion and can have a say in it. At times, I’m a fashion traditionalist and I go back to books and believe in reading, but I like that the fashion dream is now attainable.”
 

Ching Tan
@abilydibiase
3,708 followers
 
“Social media platforms, such as Instagram, express how I feel at that very point in time. For me, it is a personal thing and never about getting tons of likes. These platforms have made me more aware of fashion, of what is available out there. I am more influenced by the styles of artists than, say, a popular online personality. I am inspired by their take on fashion but always remember to take only what works for me.”
 

Shaun Khoo
@shaundarylkhoo
1,835 followers
 
“I wouldn’t say that social media has changed my views on fashion or my style, as I know what works for me and what doesn’t. If anything, what it has done for me is to understand the respective takes that people I care about have on things or topics that are of interest to them — fashion or otherwise.”
 

Charmaine Seah-Ong
@eleventhour
3,581 followers
 
“These days, pretty much all of my wardrobe inspirations come from following various fashion personalities via Instagram. This includes fashion editors from around the world, artists, musicians I admire and even regular everyday people who showcase an impeccable sense of style. I also follow the accounts of brands that I like and by doing so, I find that I’m constantly updated on their new collections or collaborations as soon as they happen. Instagram has provided me with a pocket-sized, never-ending digital look book and as someone who enjoys visual stimuli, I think it’s just fantastic.”
 
 

Norfasarie Yahya
@norfasarie
74,008 followers
 
“In this day and age, we can get so busy that there is little time to really keep up with what appears on the fashion runways. My shortcut is Instagram; it is, after all, just a click away. I look to people whom I deem fashionable or my favourite brands for style inspirations and pick out what I think is nice, then put a spin on it to make the look truly mine.
 

Carmen Ow
@rougekisses
827 followers
 
“With the advent of social media, not only do you see how fashion is interpreted on the runway but also by celebrities, fashion editors and real-life personalities via their respective accounts. I love how social media gives us a window into their lives. Each personality puts a different spin on things and I love that I can access that easily. The variety presented before me gives me more styling ideas and I find that the mind is no longer constrained by a singular mode of thinking.”
 

 

Nathan Hartono
@nathanhartono 6,680 followers
 
“Today, social media is so ingrained in our daily lives that it has become second nature to log on to it on a daily basis. On my feed are also posts on things I come across in fashion and style. These don’t really affect me but I do find that I make mental notes of things that I like and somehow down the road, if I happen to see it, I would actually get it.”
 
 

Kim Lim
@kimmylecute
36,000 followers
 
“In the past, only celebrities and models had the chance to showcase their style to the public. With a platform such as Instagram, everyone now has this opportunity. We are all different in one way or another so this makes fashion more varied and much more interesting.”
 
 

Velda Tan
@belluspuera
106,000 followers
 
“Keeping myself updated with the latest fashion trends has become much more convenient and accessible with social media. In this digital age, I find that brands engage a lot more with consumers — and that’s a win-win for both parties.”
 
 
 

 

Tiffany Primalia
@tiffanyprimalia
425 followers
 
“I like how social media has encouraged people to dress up and be more creative in expressing themselves through fashion. It’s great, especially for those who can get a little shy — social media has given them a chance to explore a style that they normally would not and I think that’s a good thing.”
sg.burberry.com
 
FASHION DIRECTOR EDDIE HALIM
PHOTOGRAPHER SIMON SIM
MAKE-UP ARTIST TINOQ RUSSELL GOH USING BURBERRY BEAUTY
HAIR ARTIST KENNETH ONG USING REDKEN
PHOTOGRAPHY ASSISTANT GIN TAY
FASHION ASSISTANT JOLIE GOH