Chopard has announced a new partnership with Gemfields, the world's single largest producer of coloured gemstones as part of the brand's journey to sustainable luxury. This marks a new milestone for the luxury jewellery and watch company who previously collaborated with the Alliance for Responsible Mining (ARM) in South America, supporting local artisanal gold mining communities by introducing products crafted from Fairmined gold.
At the recent 2016 Cannes Film Festival, Chopard unveiled a capsule collection of Green Carpet High Jewellery worn by actress Julianne Moore. Moore donned on a pair of beautiful statement earrings along with a ring, both pieces crafted in Fairmined certified gold and featuring validated emeralds from Gemfields and diamonds sourced from the IGC group.
“I love emeralds and Chopard jewelry, and am so fortunate to partner with Chopard on their Journey to sustainable luxury. Simply wearing jewelry is a luxury, but knowing that the stones and the gold have been ethically sourced and mined makes the experience truly valuable," Moore commented.
This partnership marks Chopard's dedication to set the right example of best practice in the mining of coloured gemstones, providing continuous support to local communities where the raw materials mined. The Journey to Sustainable Luxury is part of Chopard's commitment in partnership with Eco-Age to source for gemstones responsibly.