Hubert Burda Media

Michael Kors Launches Its First Smartwatch

This also marks the debut of a smartwatch from a fashion brand. 

Michael Kors Launches Its First Smartwatch
Hubert Burda Media

American sportswear designer Michael Kors is expanding his business empire by making a foray into wearable technology, starting with the Michael Kors Access display smartwatch, where sophistication meets cutting-edge technology.

Powered by Google’s Android Wear™ smartwatch platform, the gadget is compatible with both iPhone® and Android™ phones, with a touchscreen display that keeps you up to date while on the go with social media notifications, text and email alerts, as well as voice-activated Google™.

“Our customers love fashion and they’re plugged in 24/7,” enthuses Michael Kors. “I think they’ll appreciate having social connectivity, and health and fitness tracking, all within a great-looking accessory.”

Watch the campaign video — models Zendaya and Martha Hunt show you how the snazzy smartwatch lets you #AccessItAll, 24/7.