Golden Globe-winning American actress Kate Hudson is back to join forces with Michael Kors in his mission to feed children in need. “I’m honoured to continue my collaboration with Michael on this important cause. We are all responsible for making sure the world’s children grow up healthy, happy, strong and educated and that all begins with eradicating hunger,” said Hudson, who’s also known for her own humanitarian efforts for charities including Last Chance for Animals, Donate Life America and WildAid.
On the other hand, Kors has been passionate about the hunger issue for decades. In the late 1980s, he started contributing his efforts with God's Love We Deliver, a non-profit organisation that provides nutritious meals for people stricken with serious illnesses. In 2015, he was named Global Ambassador Against Hunger for the United Nations World Food Programme (WFP). More recently in April, he received the McGovern-Dole Leadership Award by WFP USA for his dedicated efforts to highlight and alleviate hunger crisis. “Hunger is a complicated problem, but the simple truth is that if we work together, we can solve it,” enthused Kors. “Watch Hunger Stop supports WFP’s school meals programme, improving the lives of the world’s most vulnerable children. It’s a cause that should matter to everyone, because in the end we’re all part of the same community.”
Since its inception in 2013, his Watch Hunger Stop campaign has enabled the WFP to deliver more than 13 million meals to needy children by raising funds and awareness. In anticipation of this year’s World Food Day on October 16, a pair of men’s and women’s activity trackers are specially designed to support the campaign.
Part of the new Michael Kors Access line of wearable technology, the sleek activity trackers show an understated map of the world on the white mother-of-pearl face, while the words “Watch Hunger Stop” are embossed on the leather bands. Powered by the Michael Kors Access app, you can set goals, track your steps, distance you’ve covered, calories you’ve burnt and even monitor your sleep activity. Compatible with both Apple and Android devices, it comes with a coin cell battery, which means no charging is required. With its remote control link functionality, you can take photos, play music and track your phone.
The activity trackers complement their special edition timepiece counterparts, which has played a major role in the Watch Hunger Stop efforts since it started. Both the 100 Series watches with the designer’s distinctive Runway case body, as well as the limited edition Bradshaw 100 model, feature a detailed map of the world on the watch faces. Engraved on the back are Kor’s signature, the words “Watch Hunger Stop” and the message “1 watch = 100 meals”.
For every Watch Hunger Stop activity tracker or timepiece sold, the company will donate US$25, which can afford at least 100 meals, to WFP. Both devices are launched exclusively on MichaelKors.com and in select Michael Kors stores such as the new Mandarin Gallery boutique in Singapore.