Who can ever resist the allure of diamonds and all that scintillates at the annual Singapore JewelFest? Definitely not Prestige's guests, who came dressed in their be-glittered best on exclusive invitation the night before the event opened to the public on October 4. The highlight of the evening was the dramatic unveiling of the L'Incomparable, a $55 million yellow diamond necklace with a 407-ct stone set in rose gold. Created by luxury jeweller Mouawad, the great reveal drew a sea of applause. This is expected, given that the shock of a rock — discovered in Congo some 30 years ago — is revered by the Guinness World Records as the costliest necklace in modern civilisation.