Hubert Burda Media

Mercedes launches the E-Class

Over 1,500 guests marvelled over the latest generation of the executive saloon.

The debut of the 10th edition of the well-loved Mercedes-Benz E-Class was unveiled in a celebratory launch at the Sands Expo and Convention Centre. With over 1,500 invited guests in attendance over two days, the launch unveiled the three available versions of the new vehicle, including the AvantGarde, the Exclusive and the AMG. The event also featured a gallery dedicated to the history of the popular executive saloon across 110 years, detailing the car's evolution and commemorating its many milestones. Over a delectable spread of fine food and tipple, attendees wowed over the latest saloon's innovative technology and plush interiors, while experiencing how it feels to be behind its wheel via a 360-degree virtual reality simulator.

Find out more about the new Mercedes-Benz E-Class.