Hubert Burda Media

CALIFORNICATION

LOUIS VUITTON, CALIFORNIA; 2015
Fashion brands often choose far-flung locations to stage their pre-collection shows, but when it was announced that Louis Vuitton had decided to hold its second cruise show in Palm Springs, the fashion flock was caught

CALIFORNICATION

LOUIS VUITTON, CALIFORNIA; 2015

Fashion brands often choose far-flung locations to stage their pre-collection shows, but when it was announced that Louis Vuitton had decided to hold its second cruise show in Palm Springs, the fashion flock was caught by surprise. The off-the-beaten-track desert town, however, proved to be a fitting backdrop for the unveiling of the collection.

The show took place at sunset in the Bob and Dolores Hope Estate, a stunning house overlooking Coachella Valley, designed by modernist architect John Lautner. Moving away from the tailored silhouettes of his previous collections for Louis Vuitton, Artistic Director Nicolas Ghesquière offered a more relaxed look, with nods to the streets of nearby Los Angeles and the boho-chic-meets-Coachella vibe of rave culture.

After the last model left the outdoor runway, a fleet of Pimp My Ride-worthy vans took guests to the Parker Palm Springs Hotel, where the sprawling grounds were converted into a massive funfair. Models, editors and celebrities such as Michelle Williams, Kanye West, Miranda Kerr and Carina Lau spent the night riding bumper cars, playing video games and making a beeline for the most popular attraction: a snatch-and-grab machine featuring not your usual stuffed animals but Louis Vuitton wallets and pouches. Those agile enough to operate the claw crane with some dexterity got to take home quite a memorable – and monogrammed – souvenir.

+Prestige Hong Kong