In 2000, the Laureus World Sports Award was held in Monaco, where former Laureus President Nelson Mandela laid the foundation for the global Laureus movement. This movement consisted of the Laureus Sport for Good Foundation, which had the incentive of bringing social change as well as offering better prospects to disadvantaged children and adolescents through the beauty of sport. 17 years later, in 2017, the Laureus World Sports Awards finally returned to Monaco, holding its festivities in the Salle des Etoiles in the Monte-Carlo Sporting. Numerous sports stars and VIP guests graced the red carpet for the exclusive event, wearing trainers in support of the #sneakersforgood campaign, with guests such as Boris Becker and Michael Johnson signing their respective trainers, which will then be auctioned, with proceeds going to sports projects organised by Laureus worldwide.
Prior to the gala, IWC Schaffhausen organised a bike tour in Monaco as part of its efforts to spread the word about the values promoted by Laureus and raise public awareness of its work. The 30km bike ride from Monaco to Ventimiglia was joined by sporting stars such as the Formula One world champion Nico Rosberg and double Olympian champion cyclist Fabian Cancellara as well as influencers such as Jessica Kahawaty and Linda Mutschlechner.
In commemoration of the event, IWC also launched the Da Vinci Chronograph Edition “Laureus Sport for Good Foundation”. This timepiece, which features a blue dial and back engraving, will be limited to just 1,500 pieces and is the 11th special edition launched by IWC as part of its commitment to the Laureus Sport for Good Foundation. In true Laureus fashion, some of the proceeds from sales will be contributed to support the foundation’s sports projects.
This year, Swiss cyclist Cancellara, Dutch footballer Ruud Gullit and Scottish track cyclist Sir Chris Hoy were accepted into the Laureus World Sports Academy through the decision of the members of the Laureus World Sports Academy, which now includes 61 sporting legends. The new entrants each received a Da Vinci Chronograph Edition “Laureus Sport for Good Foundation” from IWC CEO Christoph Grainger-Herr in Monaco.