The Richemont Group announced that Chabi Nouri will take over the retiring Philippe Leopold-Metzger as CEO of Piaget. Officially taking over the reigns as CEO on 1 April 2017, Nouri will be the first female global CEO for one of the group’s watch and jewellery brands since Isabelle Guichot’s tenure as CEO of Van Cleef & Arpels from 1999 to 2005.
Prior to joining Piaget, Swiss-born Nouri earned her Master’s degree in Economics from University of Fribourg before joining Cartier in Switzerland in 1998. She then spent another six years at British American Tobacco where she was the international director for Vogue cigarettes. Whilst there, she successfully developed a new communication platform and visual identity for a brand that has reached iconic status. Nouri finally joined Piaget in September 2014, first as global brand equity and marketing jewellery and communication director, before being appointed international managing director of sales and marketing in September 2016.
To ensure a smooth transition, Leopold-Metzger will hold the position of non-executive president of Piaget. His leadership has transformed Piaget to a global brand, building a strong network of 100 stores worldwide. Piaget has also developed countless successful collections of watched and jewellery with him at the helm.
Leopold-Metzger first joined Piaget in the year 1992 as the corporate second-in-command, setting up the company’s first boutiques. He then moved to Asia as managing director of Cartier-Asia Pacific in the year 1996, heading five key subsidiaries for the group. By the time he was appointed CEO at the end of 1999, he was already accustomed with the company through the rich depth of experience he gained throughout his stint. Through his guidance, Piaget has not left behind the historical skills and technical mastery on which its reputation was built, especially when it comes to the ultra-thin movements of which the brand is famed for.