Hubert Burda Media

A glimpse inside TAG Heuer’s latest pop-up exhibition at Suria KLCC

A celebration of the avant-garde watchmaker’s unique watchmaking history and close ties with the world of motorsports


The world of motorsports has long been fertile ground for watchmakers and the same can be said for  the most recent pop-up event at Suria KLCC. Debuting on 7 January for just one week, this collaborative exhibition between Cortina Watch and TAG Heuer was a unique opportunity for curious passersby to get acquainted with the avant-garde watchmaker’s historical achievements in the universe of haute horology and motor racing. Open to consumers and watch enthusiasts alike, visitors at the exhibition had a field day familiarising with the heritage timepieces that were specially curated by TAG Heuer’s Heritage Director, Catherine Eberlé-Devaux and brought in from the brand’s private museum located in La Chaux-de-Fonds, Switzerland.

SEE ALSO: TAG Heuer Celebrates Official Partnership With Aston Martin

Key timepieces on display during the pop-up exhibition included the 2004 Monaco V4 named after the V-shaped plate that resembles the cylinders of a Formula 1 car engine; the 2011 Mikrograph, the world’s first stopwatch with an accuracy of 1/100 of a second; and the celebrated Monaco model worn by Steve McQueen in the 1971 legendary motor racing film, Le Mans. In conjunction with the motorsports theme, the exhibition also included a stunning Porsche 911 decorated in the distinctive orange and blue colours of  TAG Heuer’s longstanding partner, Gulf Oil.

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