Lady Gaga will represent Tiffany & Co.’s latest Legendary Style campaign, as announced by the brand on the 31st January 2017 in New York. As part of the campaign, a new fashion jewellery line will also be launched – Tiffany HardWear.
For the first time in the brand’s history, they have premiered a 60-second film that aired during Super Bowl LI on the 5th of February in conjunction of their campaign. In the film, true New Yorker Lady Gaga talks about her lifelong passion for the brand as well as her own personal journey towards self-expression and empowerment, all of her words true from the heart as it was all unscripted. Lady Gaga is the ideal candidate to represent the Legendary Style campaign, with the subjects of the campaign being women of confidence, beauty and substance, chosen for their intelligence and authenticity.
The new Tiffany HardWear collection is made for the strong, modern woman with an injection of the soul of New York with its 18k gold and sterling silver pieces. The collection includes earrings, rings, necklaces and pendants, all inspired by a unisex bracelet from 1971 in the Tiffany Archives and will be available in stores worldwide on April 28th.