Hubert Burda Media

Sweet Dreams

British fashion designer OLIVIA VON HALLE is having us all dress up for bed

The only constant these days, it seems, is change. In technology, seconds are the new minutes and in fashion, size zero is the new two. But one thing remains the same — the length of sleep we need. Not only is this something that rising British designer Olivia von Halle is well aware of, she’s also reintroducing us to well and proper sleepwear that’s both comfortable as silk and glamorous enough to be caught padding around in (with that one last gin and tonic in hand) before sliding off to bed.

Inspired by the 1920s era lounging pyjamas Coco Chanel would wear, von Halle’s eponymous silk nightwear line first debuted at London Fashion Week in September 2011, before quickly finding its way into publications from Vogue to Elle China, and into upscale boutiques and department stores the likes of Harrods and Neiman Marcus. David Beckham, apparently, found von Halle’s PJs so fetching that he bought his wife Victoria — a woman with her own fashion line — a couple of sets.

Crowned the go-to godmother for nightwear, the Leeds University Fashion and Textile Management graduate continues to look to the past for inspiration. The new Fall/Winter 2013 collection, for example, is highly influenced by Shanghai’s decadent days as the “Pearl of the Orient”. Fashioned from opulent silk, the charming traditional-cut pyjamas and kimonos contemporises oriental art deco-era prints.

“Olivia’s designs are the ultimate sleepwear indulgence. I adore the vibrant jewel tone colours and art deco prints, which, combined together, are pure luxury,” says NET-A-PORTER.COM Fashion Director Holli Rogers, who recently added the label to her site’s stable of coveted brands. Two exclusive styles — Alba Maria and Lila Emma — will be available to shoppers. In emerald green and regal purple, respectively, the two pyjama sets come with handmade silk piping, French seams and mother-of-pearl buttons.

We get the feeling that some of us will stop getting dressed in the mornings.