Hubert Burda Media

ROSIE ON FIRE SETS SPRING ABLAZE

The brand launches its Spring collection to much fanfare while also not forgetting to give back to the community.

Rosie On Fire founder Angeline Khoo has proven herself in the fashion world once again with the debut of Rosie On Fire’s limited Spring collection of va-vavoom kimonos. Looking to inject more drama and glamour, the Spring collection will be the first in 2017 for the brand.

Daughter of tycoon and retail magnate Tan Sri Khoo Kay Peng and former Miss Malaysia Pauline Chan, Angeline Khoo hails from a background that includes the likes of Laura Ashley and Metrojaya. The idea to run part of the brand’s operation in Malaysia after its launch in London comes from the love this Oxford-educated and trained lawyer found for Malaysia.

The craftsmanship behind every kimono produced by Rosie On Fire is detailed and meticulous to ensure a quality end product. The fabrics for the kimonos are handpicked all throughout Asia, while materials are cut to pattern, with each kimono sewn to the standards and specifications required for sale. With their flow and drape defining their signature styles, there is a Rosie On Fire kimono for every age, lifestyle and body shape.

Rosie On Fire also commits strongly to social responsibility. According to Angeline, the brand is actively working to expand its autistic engagement and hiring more autistic individuals for suitable roles within Rosie On Fire this year. Khoo acknowledges that her background has blessed her with opportunities that do not come as easily to others, and is determined to make the best out of those opportunities to help out the less fortunate. “Something as simple as access to the workforce can impact someone’s life in immeasurable ways.” said Angeline. Rosie On Fire provides flexible working opportunities for marginalised groups, particularly low-income families, autistic people, single mothers or women working from home.

To view Rosie On Fire’s collection of finely crafted kimonos, head over to www.rosieonfire.com or visit its Facebook page, facebook.com/rosieonfireshop, Instagram and Twitter handle, @rosieonfireshop