Famed Chinese actress Ni Ni has become the new face for Gucci eyewear in Asia. Recently appointed as the brand ambassador, she is known for her style and personality, befitting the new codes and aesthetics of the Maison.
Commenting on her appointment, Ni Ni says that to be part of Gucci is “truly inspiring” and she is captivated by the work of Gucci Creative Director Alessandro Michele. “His passion for beauty of the past, and how he imparts his own poetic language into designs that speak to the individuality of a person is fascinating,” she says.
As part of the new Spring/Summer 2017 campaign, Ni Ni will feature in three Gucci eyewear advertising images shot by British fashion photographer Glen Luchford.
The campaign will run in Asia from February 2017.