Hubert Burda Media

FashionValet collaborates with Neelofa to create a sold out collection

E-commerce platform FashionValet joins forces with entrepreneur Neelofa

After an already stellar year, FashionValet ends the year on a high, collaborating with actress turned entrepreneur (also AirAsia’s newest member of the board) Neelofa to create a special collection that sold out on Dec 15, the day that it was launched.

“Neelofa and I have been wanting to collaborate on a collection for the longest time and I’m so glad it’s been put into fruition. Finally! She’s been a good friend of FV’s and mine since the very beginning. We had a lot of fun in the design process and worked very closely together on that so as deliver to the mass in terms of her style. We hope her fans and our customers love it,” says Vivy
Yusof, chief creative officer and co-founder of FashionValet.

FashionValet has had a long relationship with Neelofa. She was the first ambassador of the brand back in 2012. Her scarf brand Naelofar Hijab is also carried on the e-commerce platform. The collaboration between Neelofa x FashionValet is thus a natural and expected union between the two.

The 11 piece collection include items like wide-legged pants with ruffles, wrap tops with embellishments and blouses with side draping. The theme is nautical, with a colour palette that ranges from dark hues to softer pastels.

About FashionValet

FashionValet is Southeast Asia’s premier online destination for Asian brands selling fashion apparel, shoes, and accessories, aiming to bring the latest fashion trends to your doorstep. Founded in 2010 by Malaysia’s popular blogger Vivy Yusof and her husband Fadzarudin Anuar, FashionValet offers a wide selection of ready-to-wear garments, from Muslimah and contemporary attire to lingerie and swimwear, and boasts fast delivery, and best-in-class user experience for consumers around the world. With offices set up in Malaysia and Singapore, FashionValet proudly carries home-grown brands and designers from across Southeast Asia, serving as a key platform for up-and-coming designers from these countries. In 2012, MYEG, one of Southeast Asia’s most wellknown publicly-listed Internet companies, invested into FashionValet after the founders overcame 40 competitors to win the MYEG ‘Make The Pitch’ knock-out competition. Over the years, they secured a series of investments from Elixir Capital based in Silicon Valley and Zozotown, Japan’s leading online fashion mall. Visit
and physical stores in Bangsar Village II and Pavilion Kuala Lumpur.

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