After 6 months in the ephemeral boutique, Chanel finally reopens its boutique at Suria KLCC. Totally reinvigorated, the boutique now boasts two floors of utmost luxury, located on the ground and first floors of the mall. Besides that, the boutique also spans a total floor area of more than 5,000 square metres.
Renowned for his gift in re-interpreting the aesthetic codes of Chanel, Peter Marino was tasked to design the new look store. Drawing inspiration from Gabrielle Chanel’s Parisian apartment, the New York-based architect brilliantly channels the elegance and timeless modernity that Chanel holds close to its brand identity. Upon entering the boutique, one can instantly sense the House’s connection to the arts, a commitment that Chanel has time and time again affirmed, and this boutique is no exemption. Blending harmoniously with the interior, the boutique showcases specially commissioned artwork, including the “Cabinet Jalousie”, a piece by designers Elizabeth Garouste and Mattia Bonetti.
An extensive selection of Karl Lagerfeld’s latest masterpieces are showcased in all their splendour on the ground floor of the new boutique, such as ready-to-wear, accessories, shoes and handbags, including the 2.55, 11.12, Boy Chanel, Chanel’s Gabrielle as well as the recently introduced Chanel 31 bag. A dedicated space also allows guests to explore a plethora of watches, comprising the Code Coco, J12, Première and Boy Friend watches, while pieces from the Coco Crush Fine Jewellery collection are also made available for the pleasure of guests. Another attraction of the ground floor is the fragrances on show, where guests can also indulge in scents such as the N°5 and Les Exclusifs De Chanel.
In true Chanel fashion, the grand staircase leading upstairs is accompanied by “Chanel, Pictures of Diamonds”, a depiction of Gabrielle Chanel’s profile by Brazilian designer Vik Muniz. It is on the upper floor where a salon is dedicated to ready-to-wear, and where the latest 2018/19 Cruise collection takes centre stage. In another tribute to the arts, the salon is also embellished with “Concave”, a golden sculpture by French artist Eric Baudart. For optimum privacy, Chanel clients can enjoy the privilege of having the entire upper floor closed off entirely. This second-to-none experience is also enhanced with tweed sofas and hand-woven carpets, creating a more intimate atmosphere.