The second creative collaboration between Coach and Selena Gomez is almost here! Selena’s first spin with the brand was just last fall, which introduced fans to the Selena Grace bag and accessories. This season, the collection will feature ready-to-wear pieces, bags, small leather goods and accessories, all designed to reflect Selena’s playful sense of style.
Coach’s creative director Stuart Vevers worked closely with the star to create designs that contrasted pretty with sporty, as well as elegance against cool. Selena adds a personal touch with a handwritten motto that reads “Not perfect, Always me”, along with a bunny motif on a number of pieces.
“I love working with Selena because she brings her strong point-of-view to the design process,” said Vevers. “I wanted all of the pieces to reflect her style and her charm — and to feel effortless.”
The ready-to-wear line includes pretty silk slips in pink with lace details, ultra-soft sweaters and hoodies in retro-inspired pastels. Stealing the spotlight and rightfully so, are two new bag silhouttes — the Bond and the Trail Bag. These deliciously cute bags are crafted in smooth leather and finished with antique-inspired crystals and bows. A few more items to look out for from the Coach x Selena Gomez collection include the Pave Bow Bag Charm, Script Phone Case and Bunny Zip Card Case. There’s even a bunny sticker!
“I’m so proud of the collection,” said Gomez. “What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.”
The collection’s campaign was shot against the skyline of New York, where Coach was founded and continues to be a source of inspiration for the brand. Bringing the fun, young, energy of the collection to life alongside Selena was photographer Steven Meisel, art director Fabien Baron, makeup artist Pat McGrath and hair stylist Guido Palau.
The Coach x Selena Gomez collection will be available in stores September 2018.