Hubert Burda Media

The Perfect Cut

DeGem has been selected as an honouree in the ‘Retail Brand of the Year’ category of JNA Awards 2016.

One of the region’s most upmarket, stylish and contemporary jewellery retailers, DeGem, has been selected as an honouree in the ‘Retail Brand of the Year’ category of JNA Awards 2016. In its fifth year, the JNA Awards is a premier awards programme that recognises and celebrates excellence and achievement in the jewellery and gemstone industry, with a focus on the advancement of the trade in Asia.

This year, 39 honourees representing 28 companies from 10 countries and regions, namely China, Hong Kong, India, Malaysia, Singapore, Switzerland, Taiwan, Thailand, the United Arab Emirates and Vietnam, were selected. DeGem is the only jeweller from Malaysia that was selected as an honouree in JNA Awards this year.

“We are very excited and honoured to become a JNA Awards honouree, which is a significant achievement in itself. Not only we view this as a prestigious endorsement of our business, but also as an acknowledgement of our commitment to excellence, responsible and ethical business practices, and innovation,” shares Stephen Choong, Executive Director of DeGem.

The independent judging panel consisted of five esteemed industry experts, namely Albert Cheng, Advisor to the World Gold Council, Far East; James Courage, former Chief Executive of Platinum Guild International and former Chairman of the Responsible Jewellery Council; Lin Qiang, President and Managing Director of the Shanghai Diamond Exchange; Nirupa Bhatt, Managing Director of the Gemological Institute of America in India and the Middle East; and Yasukazu Suwa, Chairman of Suwa & Son, Inc of Japan.

This year’s JNA Awards ceremony and gala dinner will be held on Wednesday, 14 September 2016, at the InterContinental Hong Kong.