Hubert Burda Media

5 local lip crème brands you should know

These society entrepreneurs are releasing their very own lip crème brands and riding the beauty trend.

Matte lip crèmes are having a moment thanks to Kylie Jenner’s globally successful Lip Kits which have taken the Instagram community by storm. Inspired by this beauty movement, society entrepreneurs have embarked on a new journey to introduce their very own matte lip crème brands proudly made in Malaysia.


Dida Cosmetics

Founded by fashion entrepreneur Tengku Chanela Jamidah together with her partner Didie Nasir, Dida Cosmetics made its debut in the market by offering quality velvet matte lip crèmes catering to women on the go. The beauty brand is proudly cruelty free and embodies the beauty philosophy of by women for women, aiming to empower women through their high quality yet affordable cosmetics.

Paint Education (PAINTed)

A cosmetics brand that strongly stands by the belief of “there are no ugly women in the world, just lazy ones”, PAINTed was founded by Angelyn Chong and two partners to educate women on how to apply and achieve various lipstick looks. Their vegan liquid matte lipsticks marks their first venture into the market as they believe lipsticks are the most powerful makeup on any women which requires minimal effort yet delivers extraordinary results.

Pretty Suci

Kaiyisah Kamil and Natasha Mohammad has set out to create the world’s largest halal beauty portal Pretty Suci which is slated to launch in March 2017. Similar to the concept of multi-label beauty store Sephora, Pretty Suci will carry a wide range of halal certified makeup and skincare products. The dynamic duo have also launched their very own limited edition halal lip cream available in two beautiful shades.


With a steady #GincuGang following on their Instagram page, So.lek’s lip creams are formulated with long-lasting moisturising properties and wuduk-friendly for their Muslim customers. Founded by Dahlia Nadirah and her brother, So.lek takes pride in their non-drying soft matte lip creams which are mostly brown-based shades. So.lek has also pledged to donate RM1 from the sales of their products to the less fortunate.

Nita Cosmetics

One of the new players in the market, Nita cosmetics injects a touch of fun and quirky to their range of hypoallergenic makeup products that’s formulated to suit all skin tones. Founder Aznita Azman is an avid traveller and created each product as a heartfelt reflection of her experiences. Nita’s range of products proudly incorporates local customs, traditions and even cuisines, reflected through the item’s names and eye-catching packaging.